Mary Voorhees Meehan

ABOVE THE FOLD

  • For the ABOVE THE FOLD—an architectural and design consultancy—identity, it seemed apropos to shout, whenever possible. All speak would be headline speak and all messages delivered in a loud, albeit clipped, fashion.

    The website, a briskly advancing slideshow—easily editable and updatable to encourage the kind of ever-breakingness of newspapery news—augments this urgency.